Sales Effectiveness

Four Reasons to Use Testimonials in Sales

0
November 27, 2017
Four Reasons to Use Testimonials in Sales

Tweet Today, 92% of consumers incorporate product and service reviews into their online purchase decision1. Positive reviews are a critical component of an organization’s branding and marketing strategies because they instill trust and loyalty. Since third party reviews are so very effective, it’s difficult to imagine why many sales people don’t leverage them when selling...
Read More »

Negotiations—Four Steps for Smooth Selling

0
February 23, 2017
Negotiations—Four Steps for Smooth Selling

Tweet Whenever stakes are high—as with negotiating, fear and anxiety tend to dominant our minds.  Instead of fearing negotiations, approach them with the same process and perspectives as those who have mastered the art of the deal.  Here is how. Define a win-win strategy.  Sales professionals sometimes refer to an upcoming pitch as, ‘Going...
Read More »

Five Steps to Solve Prospects’ Problems and Seal the Deal

0
January 12, 2017
Five Steps to Solve Prospects’ Problems and Seal the Deal

Tweet Whether a sales professional’s sales cycle is short or long, here are five specific steps that will help seal the deal.  Consider the customer’s point of view.  Dale Carnegie’s 17th Human Relations principle, ‘Try honestly to see things from the other person’s point of view,’ is paramount to building a strong relationship with...
Read More »

Three Stellar Service Steps from Sailing the Seas

0
July 13, 2016
Three Stellar Service Steps from Sailing the Seas

Tweet Despite dozens of deranged cruise ship stories—from crashing into a giant rock to dozens of onboard illnesses, millions of Americans continue to cruise.  In fact, the number of passengers carried by the cruise industry has grown year-on-year and is expected to exceed 24 million in 2018.  If you’ve cruised before, you most likely have...
Read More »