Last Call for Arizona’s Best Up-and-Coming Entrepreneurs

April 3, 2018
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whosnextAt Dale Carnegie Training of Arizona, we thrive on helping people become their professional and personal best. We are therefore excited about the recent nomination request for Who’s Next, an azcentral.com initiative that recognizes entrepreneurial stars aged 40 and under. If you know a dynamic, young entrepreneur worthy of ranking on this prestigious list who lives in our great state of Arizona, consider nominating them by Monday, April 16th. If you would like to nominate yourself, go for it!

Perhaps you have a great idea, but lack the confidence to present it. Maybe you ditched your dream after being denied investment capital. Whatever may be holding you back from pursuing your big idea or dream job, don’t lose hope. Instead, consider that most human beings naturally have an “I” orientation, however when we’re trying to win someone to our way of thinking, a “you” orientation is critical. As a pioneer of positive relationships, Dale Carnegie understood the impacts of this orientation so adeptly, he penned dozens of Human Relations principles that have benefited millions of people for over eight decades.

In fact, in Brian Hamilton’s Entrepreneur magazine article, he states, “One of the best books I’ve read is a business book that isn’t explicitly about entrepreneurship. It’s Dale Carnegie’s How to Win Friends & Influence People. Most of the successful people I know personally — and even world-famous successful people such as Warren Buffett and Subway founder Fred DeLuca — have attributed much of their success to this book.” Here are two principles from his book which, when applied, are secrets of entrepreneurial success.

  1. ‘Try honestly to see things from the other person’s point of view,’ principle #17, is paramount to any entrepreneur’s success because of the critical nature of the “you” orientation. Only when we consider ‘what’s in it for them?’ and present our ideas as such will the other person not only pay considerable attention, but also be more likely to accept or agree because we’ve positioned it in terms that benefit them. For example, stating, “These revenue projections ensure that investors will receive a minimum return of 20% within the first three years,” instead of, “these revenue projections show that our annual sales will likely be a half-million dollars by the end of 2019,” communicates the payout for the other person.
  2. ‘The only way to get the best of an argument is to avoid it,principle #10, demonstrates that we ultimately lose when we try to prove other people wrong. If an entrepreneur receives feedback about his innovation with which he disagrees and retorts by saying the other person is wrong, he could potentially forego critical feedback that might make his project more successful. Worse yet, disagreements can stymie trust and break the relationship. Instead, apply Dale Carnegie’s 11th principle, ‘Show respect for the other person’s opinion. Never say, “You’re wrong.”’ The more open entrepreneurs are to constructive criticism, the higher the probability of a successful outcome.
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